Creative Industry 4.0 in Indonesia

  • By:Kelvin Wibawa
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For adapting the industry 4.0 era, A government department in Indonesia called Bekraf leads the sector. Bekraf has for some time played a major role in assisting research, funding, start-up infrastructure, marketing, intellectual property, and other training and assistance.

Following April’s elections, President Joko Widodo has announced a new cabinet. There have been rumors of tying up the huge digital economy, including the vibrant start-up world, with the creative sector into a new Ministry.

Instead, Bekraf was merged into the Ministry of Tourism and Creative Economy. In fact, this is the ministry it started its life as a department in.  Wishnutama Kusubandio has been appointed Minister of Tourism and Creative Economy. He is a former journalist, TV producer, and TV company executive. The President also appointed Deputy Tourism and Creative Economy Minister  Angela Tanoesoedibjo (formerly of MNC, a media company).

However, the creative sector has become a major part of Indonesian commerce, driven by e-commerce. The travel sector has close connections to the creative sector, in tickets, bookings, ride-sharing and so on. There are many creative sectors that focus on the travel sector too – F&B, media, publishing, etc. But the wider startup, digital and e-commerce business beyond travel is much larger. 

read also: The pros and cons of having foreign trademarks registered in Indonesia

Some worried if the government missed an opportunity to drive the digital and creative sectors together into something much bigger. Digital regulation still sits under the Ministry of Communications and Informatics. 

It too has a major role in the start-up ecosystems too. Will the two ministries overlap, have conflicting roles and how will they cooperate? This at a time when convergence in the creative and digital sectors will become extremely fast. It has been said that Indonesia is entering a ‘scale-up stage’ for many of its creative and digital businesses. Will multi-ministerial backing be effective? Will the next creative tech startups be able to thrive? Will cybersecurity, data, and ICT become barriers to the creative sector because of the different ministries? This is why IP protection Indonesia is very crucial for IP Holders in Indonesia. To handling every uncertainty possibly made by new regulation and laws.

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